<Golden>
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On tvN’s <You Quiz on the Block>, Maggie Kang, the director of 《K-Pop Demon Hunters》, appeared on the program and shared stories related to the work. The contents have been compiled here. ㅡThe phrase “the most Korean becomes the most global” has become reality.Maggie Kang – I never even imagined that a single film could become this popular.Yoo Jae-suk – The combination of K-pop and Korean culture in the process of fighting evil spirits is a “god-tier move.”ㅡAn animation set in Korea that uses K-pop music, telling the story of the girl group “Huntrix,” who protect fans from the evil-spirit boy group “Saja Boys” while defending the world from demons.ㅡRanked No.1 in 43 countries after its June releaseㅡCumulative view count surpasses 236 million viewsㅡBecomes the most-watched film in Netflix historyㅡStill breaking records even nowㅡOST <GOLDEN> ranked No.1 on the Billboard HOT100, No.1 on the UK Official Singles Chart, with 8 OST tracks lining up on music charts Yoo Jae-suk – Did you expect this kind of craze?Maggie Kang – While making the songs, I hoped that K-pop fans would accept these songs as K-pop and see Huntrix and Saja Boys as idol groups. But I never once thought our song would go up on Billboard. That part feels so fascinating to me. It’s also fascinating to see Huntrix and Saja Boys fighting each other on the Billboard charts.ㅡScenes from the movie becoming reality (Soda Pop, Golden)ㅡLee Jae, who directly composed and sang <GOLDEN> – Became a hot topic after it was revealed that she had been an SM trainee for 10 years!Maggie Kang – I watched the recording of <Golden> in New York. She sang the high range 20 to 30 times in a row. It’s an extremely difficult song to sing. I asked Lee Jae to make it difficult. Because when you hear songs with high ranges, you feel UP. I wanted to create a song that gives that overwhelming, uplifting feeling. Our film gives positive energy.Yoo Jae-suk – The lyrics also keep saying “UP.”LyricsㅡWe’re goin’ up, up, up, it’s our moment.ㅡYou know together we’re glowingㅡGonna be, gonna be golden ㅡWith its bright, powerful message and addictive chorus, the <Golden> cover challenge spread across SNSㅡLoved by all ages and gendersㅡEven various parodies appearedㅡOnly two days of screenings, yet No.1 at the U.S. box office … 25 billion won in revenueㅡ“Shall we seal the soul with a sing-along?” 7-hour wait for the U.S. sing-along busㅡThe world is now in a <K-Demon Hunters> crazeYoo Jae-suk – Not only the songs, but scenes in the movie are also becoming hot topicsㅡA hot topic scene – eating an entire roll of gimbap in one biteYoo Jae-suk – People are even trying to imitate eating a whole roll of gimbap at onceㅡAs interest in gimbap surged, videos of people making gimbap themselves are also gaining popularityㅡThe original Soda Pop challenge reached 13 million views

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K-Pop Demon Hunters: Wie Maggie Kang mit koreanischer Kultur die Welt eroberte
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Die Netflix-Animation „K-Pop Demon Hunters“ sorgt weltweit für Furore.Die Regisseurin Maggie Kang (강민지) war kürzlich zu Gast in der beliebten tvN-Sendung „You Quiz on the Block“, wo sie offen über den Entstehungsprozess, ihre koreanischen Wurzeln und den globalen Erfolg des Films sprach. Der Film ist längst mehr als nur ein Animationshit – er ist ein kulturelles Phänomen. Globaler Erfolg: Zahlen, die Geschichte schreiben Seit der Veröffentlichung im Juni hat K-Pop Demon Hunters neue Rekorde aufgestellt: Auch im Kino sorgte der Film für Aufsehen: K-Pop trifft koreanische Mythologie Im Zentrum der Geschichte steht die Girlgroup HUNTR/X, die heimlich als Dämonenjägerinnen agiert.Ihre Gegner: die dämonische Boygroup Saja Boys, inspiriert vom koreanischen Jeoseung Saja (저승사자). Der Film verbindet auf einzigartige Weise: Laut Moderator Yoo Jae-suk sei diese Kombination „ein genialer Schachzug“. OST „GOLDEN“ erobert die Charts Der Soundtrack entwickelte ein Eigenleben: Die Sängerin Lee Jae, ehemalige SM-Trainee, beeindruckte mit extrem hohen Tonlagen.Maggie Kang erklärte, sie habe bewusst ein anspruchsvolles Lied gewollt, um ein Gefühl von Aufbruch und Stärke zu vermitteln. Koreanische Details, die die Welt begeistern Besonders gelobt werden die liebevollen Details: Orte: Diese Authentizität führte zu messbaren Effekten: Maggie Kangs persönliche Geschichte Maggie Kang wanderte im Alter von fünf Jahren nach Kanada aus.Dank intensiven Koreanischunterrichts ihrer Mutter bewahrte sie ihre Sprach- und Kulturkompetenz. Sie arbeitete über 20 Jahre in der Animationsbranche, unter anderem bei: „K-Pop Demon Hunters“ ist ihr Regiedebüt – und gleichzeitig ein siebenjähriges Herzensprojekt. Eine Liebeserklärung an Korea Maggie Kang beschreibt den Film als: „Eine Hommage und ein Liebesbrief an Korea und die K-Pop-Kultur – und an meine eigenen koreanischen Wurzeln.“ Sie habe lange gezweifelt, ob sie „das Recht“ habe, einen Film über Korea zu machen.Die weltweite Resonanz habe ihr diese Angst genommen. Die zentrale Botschaft des Films Der Kern von K-Pop Demon Hunters ist nicht nur Action oder Musik, sondern eine emotionale Botschaft: Durch die Figuren Rumi und Jin-woo vermittelt der Film Mut, Selbstakzeptanz und innere Stärke. Fazit K-Pop Demon Hunters zeigt eindrucksvoll: „Das Koreanischste kann das Globalste sein.“ Mit kultureller Tiefe, moderner Inszenierung und emotionaler Ehrlichkeit hat Maggie Kang einen Meilenstein geschaffen – für Animation, K-Pop und koreanische Kultur weltweit.

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🌍 The Global Explosion of K-Pop Demon Hunters
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🌍 The Global Explosion of K-Pop Demon Hunters The animated film “K-Pop Demon Hunters” has become a worldwide phenomenon, blending Korean culture, K-pop music, and fantasy storytelling in a way that has captivated global audiences. Director Maggie Kang (Kang Min-ji) recently appeared on tvN’s You Quiz on the Block, where she shared behind-the-scenes stories, production insights, and the cultural vision behind this record-breaking project. Since its release, the film has sparked an unprecedented wave of excitement: #1 on Netflix in 43 Countries 236 million total views Highest-viewed Netflix film to date U.S. Box Office #1 with only two days of limited screenings Over $25M revenue in two days Global “K-Pop Demon Hunters” tours, sing-along bus events, and cultural challenges spreading across social media This extraordinary rise proves once again that “the most Korean is the most global.” 🎵 The Power of K-Pop in Animation At the center of the film’s popularity is its irresistible soundtrack. The original OST “GOLDEN”: Hit Billboard HOT 100 #1 Topped the UK Official Singles Chart #1 Sparked millions of social media covers and dance challenges Became an anthem with the lyric: “We’re goin’ up, up, up — it’s our moment.” Composer and singer Lee Jae, a former SM trainee for 10 years, delivered a powerful high-note performance that stunned the production team. Director Maggie Kang revealed she intentionally made the song challenging to deliver an “uplifting, emotional high” to global listeners. 🔥 The Story: Demon Hunters Meets K-Pop Idols “K-Pop Demon Hunters” creatively blends: Korean occult mythology Traditional folktale imagery K-pop idol culture Modern Korean cityscapes Global fandom energy The story follows Huntress, a girl-group who secretly fights evil spirits while living as idols. They battle the demonic boy group Saja Boys, whose hypnotic songs control their fans. The film reinterprets iconic Korean elements: Grim Reaper (Jeoseung-saja) redesigned as a sleek, mysterious figure Dokkaebi-inspired evil spirits Shamanic rituals (“gut”) transforming into K-pop-style performances Traditional motifs like norigae, Korean swords, Ilwol-obongdo, and more This fusion has introduced millions of global viewers to Korean cultural heritage. 🌆 Korean Culture Brought to Life The film’s visual accuracy comes from deep research. Maggie Kang and her team traveled from Jeju to Seoul, capturing real locations such as: Bukchon Hanok Village Namsan Seoul Tower Naksan Fortress Trail Myeongdong Traditional bathhouses Korean subway scenes Hanok clinics and traditional markets Even tiny details — napkin placement, sitting on the floor, seasonal fashion, and the iconic sun visor worn by Korean “ajummas” — were recreated with precision. 🎤 A Talented Korean Cast Behind the Voices The movie features an impressive Korean voice cast: Lee Byung-hun as the charismatic villain Guima Ahn Hyo-seop as the leader of Saja Boys Kim Yun-jin as Celine Maggie Kang’s own daughter voicing young Luni Additional talented Korean-American actors supporting the project Even director Maggie Kang herself voiced several cameo roles. 🐯 The Birth of Duffy — The Viral Tiger Mascot One of the film’s breakout stars is Duffy, the adorable tiger based on traditional Korean folk art (hojagdo). Inspired by the director’s own Himalayan cats, Duffy’s clumsy yet lovable personality is captured in the viral scene where he tries — and fails multiple times — to fix a fallen flowerpot. 🌐 Real-World Impact: A Cultural Movement The success of “K-Pop Demon Hunters” has triggered tangible global effects: Searches for “Korea” on Google increased 10x Fans worldwide began visiting filming-inspired sites (“KDH pilgrimage”) Korean bathhouse experience bookings rose 84% Medical clinics featured in the film saw monthly visitors jump from 6,000 to over 20,000 National Museum of Korea’s attendance doubled within a year This isn’t just a movie — it’s now a global cultural phenomenon. ✨ Director Maggie Kang: A Korean Storyteller at Heart Having immigrated to Canada at age 5, Maggie Kang maintained fluent Korean thanks to her mother’s strict language lessons. Despite holding Canadian citizenship, she proudly states: “In my heart, I am 100% Korean.” Her lifelong love for Korean TV, music, and culture shaped her creative vision — from childhood influences like H.O.T., Seo Taiji & Boys, and Deux to classic Korean animations and Western favorites. 🎬 From DreamWorks to Her First Feature Film Maggie Kang worked for 20 years in animation, contributing as a storyboard artist on major films such as: Shrek 3 Kung Fu Panda 2 Minions 2 Reaching the level of storyboard supervisor, she finally took the leap to direct her own feature — the first to truly present Korean culture, mythology, and K-pop as a unified cinematic universe. 🌟 Conclusion: Why K-Pop Demon Hunters Became a Global Sensation The film’s success can be attributed to: Authentic Korean cultural representation High-quality storytelling and animation Addictive K-pop music Universal themes and emotional impact Deep research and creative detail Massive fandom support across the world “K-Pop Demon Hunters” is not just an animation — it’s proof of the global power of Korean creativity.

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K-Pop Demon Hunters: Director Maggie Kang Reveals How Her ‘Love Letter to Korea’ Became a Global Phenomenon
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The director of the global hit $K-Pop$$Demon$$Hunters$, Maggie Kang (Korean name: Kang Min-ji), recently appeared on tvN’s You Quiz on the Block to share the fascinating stories behind her work. Here is an overview of the key topics from the interview. 🌟 A Worldwide K-Pop Sensation The film has cemented the idea that “the most Korean things are the most global.” Kang was surprised by the sheer scale of the film’s success. 🎶 Chart-Topping Music and Fan Challenges The film’s music has been central to its feverish popularity. The “GOLDEN” Challenge: The song’s positive message and addictive chorus sparked the “GOLDEN” Cover Challenge across social media, leading to countless covers and parodies. The “Soda Pop” Challenge: Another viral moment was the “Soda Pop” challenge, which garnered 13 million views. 🇰🇷 The Heart of Korea: Maggie Kang’s Personal Journey Director Kang’s deep connection to Korea is the foundation of the film. 💡 The Genesis of K-Pop Demon Hunters The film was a 7-year labor of love born from a desire to bring Korean culture to the world. Cultural Details: The film is rich with Korean traditions: 📍 Korean Authenticity: From Seoul to the Screen Kang and her team conducted extensive research trips to accurately portray the setting. Personal Touches: The Saja Boyz’ debut busking spot was set in Myeongdong, the neighborhood where Kang was born and where her parents met. 🎬 Behind the Scenes and Legacy

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