7-Year Production K-Pop Demon Hunters — Director Maggie Kang’s Behind-the-Scenes Story
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The director of <K-Pop Demon Hunters>, Maggie Kang, appeared on the tvN program <You Quiz on the Block> and shared stories related to the work. Yoo Jae-suk – It seems like it must have taken quite a long time for you to plan and produce it, right? Maggie Kang – It took 7 years. In the meantime, our child grew up a lot haha. Yoo Jae-suk – Out of 20 years working in animation, you invested 7 years in making <K-Pop Demon Hunters>. How did you feel when it was finally released after 7 years? Maggie Kang – We waited until the exact release time. I just started crying. When I turned on Netflix and watched the movie… I just started crying. Because I was so happy. Yoo Jae-suk – “<K-Pop Demon Hunters> is a tribute and a love letter to the Korea and K-pop culture that I love and am proud of, and it is a film that expresses the Korean roots I have.” Maggie Kang – Honestly, while making the film I worried a lot. “Will Koreans acknowledge this movie?”, “Do I even have the qualification to make a film like this?” Yoo Jae-suk – Why? Maggie Kang – Because I didn’t live in Korea for a long time and spent a lot of time overseas, there’s something about that. People who don’t live in Korea! So I worried about it, but thank you so much for loving it. While making a K-pop movie, I wanted to show our culture to the world. Maggie Kang – Honestly, I’m Korean, but I didn’t go to school in Korea and I also didn’t live in Korea for a long time. Because of that, I wondered, “Can I make a film that represents Korea?”, “Do I even have the right to do that?” I had those thoughts. ㅡ.A “love letter to Korean culture” written over 7 years while holding such doubts Maggie Kang – None of us expected to receive this much love. So I’m very grateful to the fans. I didn’t expect this level of love. I even said this to my husband. “If people don’t like this movie, I’m never making animation again.” Because I poured all of my heart into it. But receiving this much love from people makes me deeply moved. Yoo Jae-suk – Your first work has already received a lot of love from many people. It must be joyful, but at the same time you might have many thoughts. How do you feel? Maggie Kang – I do have many thoughts. I think the pressure to do well on the next project is quite big. Yoo Jae-suk – People are already talking about Season 2, right? Maggie Kang – Really? Yoo Jae-suk – Season 2 should definitely happen. Jo Se-ho – Wouldn’t it be fun if Huntrix appeared on You Quiz? Yoo Jae-suk – Is there a message you wanted to convey through the work? Maggie Kang – The message in the movie is about defeating the fear inside me and finding confidence in myself. Maggie Kang – Rumi had a demon mark that she had to hide and live with, and inside Jinwoo there is fear. What I wanted to say through these two characters is that everyone has parts inside themselves that they want to hide. The message is that we must always try to overcome them. Even if we cannot completely eliminate the anxiety and fear we have, I wanted to say that we must develop the inner strength to acknowledge them.

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" class="blog-post-title">THE FUSION OF KOREAN TRADITIONAL CULTURE, K-POP, AND FANDOM <K-Pop Demon Hunters>
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On tvN’s program <You Quiz on the Block>, Director Maggie Kang of <K-Pop Demon Hunters> appeared and shared stories related to the work. Yoo Jae-suk – Inside the work, K-pop, Korean traditional culture, and even fandom culture are so well fused together that when you watch it, you completely fall into it.ㅡThe role of the King of Evil Spirits, Gwi-ma = Actor Lee Byung-hunYoo Jae-suk – His voice is incredibly amazing. He’s someone whose charisma overflows even through his voice.ㅡ.A voice full of charisma that overwhelms the film: Lee Byung-hun Maggie Kang – When I met Lee Byung-hun, it honestly didn’t feel real. He’s an actor who represents Korea. The moment he started reading the lines, all of us were in awe. His voice is captivating, and his presence is unmistakable. Being able to work together was a huge honor, and just the fact that Lee Byung-hun joined gave the feeling that this was truly a “Korean film.” Jo Se-ho – Director, did you also do voice acting?Maggie Kang –ㅡRole 1 – A flight attendant who pours coffee into a flowerpot on an airplaneㅡRole 2 – A crying evil spirit on the 승 (seung)ㅡRole 3 – Narration when the 혼문 disappears ㅡ.In addition, many Korean actors participated as voice actorsㅡ– Leader Jin-woo of the Saja Boys = Actor Ahn Hyo-seopㅡ– Mentor Celine, who created Huntrix = Actress Kim Yoon-jinㅡ– Young Rumi = the director’s daughter, Rumiㅡ– Ji-young Yoo, May Hong, Arden Cho ㅡ.<K-Pop Demon Hunters> was largely produced by Korean creators Yoo Jae-suk – There are scenes where you can really feel the director’s attention to detail. While watching, there were points that truly gave me goosebumps.ㅡ1. The auntie met at Naksan Park wearing a sun visor!!! Above all, the expression under the sun visor!ㅡ2. Laying down a napkin and placing the spoon (a Korean trait)ㅡ3. Sitting on the floor instead of using the sofaㅡ4. Even the historically accurate detail of wearing season-inappropriate clothing during transitional seasons Yoo Jae-suk – While watching, there were points that truly gave me goosebumps.Maggie Kang – Those details weren’t done by me alone. There were many Korean artists in each department. For example, if in a dinner scene the positions of the soup and rice were switched, a staff member would say, “The rice and soup are in the wrong places.” Then I’d say, “Yes, I’ll change that.” It’s the result of being made together with a Korean crew. Jo Se-ho – Did your husband also participate in the design?Maggie Kang – He designed Derpy. Yoo Jae-suk – Because of the ideas from the people around you, you were able to take care of those details. It feels like experiences from your childhood in Korea must have been infused into the work.Maggie Kang – I remember going to public bathhouses a lot. Oriental medicine clinics as well! The Saja Boys busk in Myeongdong for their debut, but usually busking happens in Hongdae. Still, I made the debut location Myeongdong because I was born in Myeongdong. And my parents also met while working at a company there. Myeongdong is a place that means a lot to me, so I wanted to show it. ㅡ.Childhood experiences seen and felt in Korea were fully infused into the work.ㅡ.Search volume related to Korea on Google increased tenfoldㅡ.<K-Pop Demon Hunters> pilgrimage sites trending among foreignersㅡ.Transaction volume for public bathhouse experience products increased by 84%ㅡ.The actual oriental medicine clinic used as a background saw monthly visitors increase from 6,000 to over 20,000ㅡ.Riding the “K-Pop Demon Hunters” boom… visitors to the National Museum of Korea doubled in one yearㅡ.The “K-Pop Demon Hunters craze” pushed National Museum of Korea visitors past 4.07 million

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<Golden>
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On tvN’s <You Quiz on the Block>, Maggie Kang, the director of 《K-Pop Demon Hunters》, appeared on the program and shared stories related to the work. The contents have been compiled here. ㅡThe phrase “the most Korean becomes the most global” has become reality.Maggie Kang – I never even imagined that a single film could become this popular.Yoo Jae-suk – The combination of K-pop and Korean culture in the process of fighting evil spirits is a “god-tier move.”ㅡAn animation set in Korea that uses K-pop music, telling the story of the girl group “Huntrix,” who protect fans from the evil-spirit boy group “Saja Boys” while defending the world from demons.ㅡRanked No.1 in 43 countries after its June releaseㅡCumulative view count surpasses 236 million viewsㅡBecomes the most-watched film in Netflix historyㅡStill breaking records even nowㅡOST <GOLDEN> ranked No.1 on the Billboard HOT100, No.1 on the UK Official Singles Chart, with 8 OST tracks lining up on music charts Yoo Jae-suk – Did you expect this kind of craze?Maggie Kang – While making the songs, I hoped that K-pop fans would accept these songs as K-pop and see Huntrix and Saja Boys as idol groups. But I never once thought our song would go up on Billboard. That part feels so fascinating to me. It’s also fascinating to see Huntrix and Saja Boys fighting each other on the Billboard charts.ㅡScenes from the movie becoming reality (Soda Pop, Golden)ㅡLee Jae, who directly composed and sang <GOLDEN> – Became a hot topic after it was revealed that she had been an SM trainee for 10 years!Maggie Kang – I watched the recording of <Golden> in New York. She sang the high range 20 to 30 times in a row. It’s an extremely difficult song to sing. I asked Lee Jae to make it difficult. Because when you hear songs with high ranges, you feel UP. I wanted to create a song that gives that overwhelming, uplifting feeling. Our film gives positive energy.Yoo Jae-suk – The lyrics also keep saying “UP.”LyricsㅡWe’re goin’ up, up, up, it’s our moment.ㅡYou know together we’re glowingㅡGonna be, gonna be golden ㅡWith its bright, powerful message and addictive chorus, the <Golden> cover challenge spread across SNSㅡLoved by all ages and gendersㅡEven various parodies appearedㅡOnly two days of screenings, yet No.1 at the U.S. box office … 25 billion won in revenueㅡ“Shall we seal the soul with a sing-along?” 7-hour wait for the U.S. sing-along busㅡThe world is now in a <K-Demon Hunters> crazeYoo Jae-suk – Not only the songs, but scenes in the movie are also becoming hot topicsㅡA hot topic scene – eating an entire roll of gimbap in one biteYoo Jae-suk – People are even trying to imitate eating a whole roll of gimbap at onceㅡAs interest in gimbap surged, videos of people making gimbap themselves are also gaining popularityㅡThe original Soda Pop challenge reached 13 million views

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K-Pop Demon Hunters: Wie Maggie Kang mit koreanischer Kultur die Welt eroberte
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Die Netflix-Animation „K-Pop Demon Hunters“ sorgt weltweit für Furore.Die Regisseurin Maggie Kang (강민지) war kürzlich zu Gast in der beliebten tvN-Sendung „You Quiz on the Block“, wo sie offen über den Entstehungsprozess, ihre koreanischen Wurzeln und den globalen Erfolg des Films sprach. Der Film ist längst mehr als nur ein Animationshit – er ist ein kulturelles Phänomen. Globaler Erfolg: Zahlen, die Geschichte schreiben Seit der Veröffentlichung im Juni hat K-Pop Demon Hunters neue Rekorde aufgestellt: Auch im Kino sorgte der Film für Aufsehen: K-Pop trifft koreanische Mythologie Im Zentrum der Geschichte steht die Girlgroup HUNTR/X, die heimlich als Dämonenjägerinnen agiert.Ihre Gegner: die dämonische Boygroup Saja Boys, inspiriert vom koreanischen Jeoseung Saja (저승사자). Der Film verbindet auf einzigartige Weise: Laut Moderator Yoo Jae-suk sei diese Kombination „ein genialer Schachzug“. OST „GOLDEN“ erobert die Charts Der Soundtrack entwickelte ein Eigenleben: Die Sängerin Lee Jae, ehemalige SM-Trainee, beeindruckte mit extrem hohen Tonlagen.Maggie Kang erklärte, sie habe bewusst ein anspruchsvolles Lied gewollt, um ein Gefühl von Aufbruch und Stärke zu vermitteln. Koreanische Details, die die Welt begeistern Besonders gelobt werden die liebevollen Details: Orte: Diese Authentizität führte zu messbaren Effekten: Maggie Kangs persönliche Geschichte Maggie Kang wanderte im Alter von fünf Jahren nach Kanada aus.Dank intensiven Koreanischunterrichts ihrer Mutter bewahrte sie ihre Sprach- und Kulturkompetenz. Sie arbeitete über 20 Jahre in der Animationsbranche, unter anderem bei: „K-Pop Demon Hunters“ ist ihr Regiedebüt – und gleichzeitig ein siebenjähriges Herzensprojekt. Eine Liebeserklärung an Korea Maggie Kang beschreibt den Film als: „Eine Hommage und ein Liebesbrief an Korea und die K-Pop-Kultur – und an meine eigenen koreanischen Wurzeln.“ Sie habe lange gezweifelt, ob sie „das Recht“ habe, einen Film über Korea zu machen.Die weltweite Resonanz habe ihr diese Angst genommen. Die zentrale Botschaft des Films Der Kern von K-Pop Demon Hunters ist nicht nur Action oder Musik, sondern eine emotionale Botschaft: Durch die Figuren Rumi und Jin-woo vermittelt der Film Mut, Selbstakzeptanz und innere Stärke. Fazit K-Pop Demon Hunters zeigt eindrucksvoll: „Das Koreanischste kann das Globalste sein.“ Mit kultureller Tiefe, moderner Inszenierung und emotionaler Ehrlichkeit hat Maggie Kang einen Meilenstein geschaffen – für Animation, K-Pop und koreanische Kultur weltweit.

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