“Deep Dive Korea: Song Ji-hyo’s Haenyeo Adventure” – A Groundbreaking JTBC & BBC Studios Co-Production Unveils Jeju’s Unique Culture Get ready for an extraordinary journey into the heart of Jeju Island‘s iconic haenyeo culture! “Deep Dive Korea: Song Ji-hyo’s Haenyeo Adventure,” a captivating three-part documentary series, marks a historic first co-production between South Korea’s JTBC and the UK’s global powerhouse, BBC Studios. This highly anticipated program follows beloved actress Song Ji-hyo as she undertakes the rigorous training to become a haenyeo, Jeju Island’s legendary women divers, showcasing their unique heritage, which is recognized as a UNESCO Intangible Cultural Heritage of Humanity. Exploring the Depths: Song Ji-hyo’s Haenyeo Challenge The series chronicles Song Ji-hyo’s demanding journey into the world of the haenyeo, from intensive free-diving training to her emotional first autumn dive alongside the seasoned “Haenyeo Samchun” (a respectful Jeju dialect term for elder haenyeo) of Hadori. Beyond Song Ji-hyo’s personal challenge, “Deep Dive Korea” delves into the rich life stories of these resilient women, offering an intimate look at their traditions and their deep connection to the sea. The documentary also beautifully highlights the breathtaking landscapes of Jeju Island, a UNESCO World Natural Heritage site and one of the New7Wonders of Nature. A Vision Born from Global Collaboration The concept for “Deep Dive Korea” originated from BBC Studios, who sought to create an intimate portrayal of the haenyeo culture through the eyes of a familiar personality. It was BBC Studios that specifically suggested Song Ji-hyo for her perceived dedication and capability, believing she would fully immerse herself in the experience. Ryan Shiotani, Senior Vice President, Content, Asia at BBC Studios, expressed his enthusiasm, stating, “We are thrilled to bring the beautiful landscapes of Jeju Island and the lives of the haenyeo to viewers on JTBC and BBC Earth. Song Ji-hyo has shown immense dedication and strong will in her haenyeo challenge.” As the commercial arm of the BBC, BBC Studios is a global leader in premium video content production and distribution, renowned for its expertise in nature documentaries, science, and factual programming, producing over 2,800 hours of content annually with partners worldwide. Song Ji-hyo’s Deep Personal Connection For Song Ji-hyo, this project felt like destiny. Drawn to the documentary genre and the compelling story of the sea and its haenyeo, she felt an immediate call to participate. Her personal connection runs deep: her mother was a swimmer, and her aunt was a haenyeo, forging a profound, almost inherited bond with the ocean and this unique cultural practice. She openly described the rigorous training as one of the most dedicated and challenging moments of her life, embracing every aspect of the transformation. From Jeju’s Shores to Your Screen: The Production Journey Filming for this immersive documentary took place from May 2023 to January 2024 across various stunning locations on Jeju Island, including Gujwa-eup Hadori, Seogwipo-si Beophwan-dong, Hankyung-myeon Yongsu-ri, and the Jeju Indoor Visual Studio. The production greatly benefited from the ‘Jeju Location Attraction Support Project,’ a collaborative initiative by Jeju Island and the Jeju Content Agency, which provided vital incentives and on-site assistance, underscoring the regional commitment to showcasing Jeju’s cultural heritage. More Than Just a Show: A Cultural Experience During the press conference in Seoul, Song Ji-hyo noted that while her upcoming Netflix series When Life Gives You Lemons (Korean title: 폭싹 속았수다) also touches upon the hardships faced by haenyeo, “Deep Dive Korea” offers a far more detailed and immersive narrative. Heo Jin, Director of JTBC Entertainment Studio SAY, who helmed the program, emphasized that “Deep Dive Korea” is more than just a broadcast; it’s a meticulously crafted work that sensitively captures the Jeju haenyeo’s indomitable spirit and distinctive way of life. This documentary promises to offer viewers a unique opportunity to truly share and experience a special and profound aspect of South Korean culture. Stay tuned for “Deep Dive Korea: Song Ji-hyo’s Haenyeo Adventure” to witness this extraordinary cultural deep dive!